(24/7 News)  Apple's new iPhone 5S in the new gold finish is getting harder to get by the minute.  The new smartphone went on sale online just after midnight and within ten minutes, the ship date for buyers in the U.S. slipped to seven to ten days. 

In less than a half-hour, the shipping date for the gold phone was pushed back to October.  Supplies of the iPhone in white or gray held up longer, but by 4 a.m. Pacific time, the shipping dates for some carriers were seven to ten days for those colors as well.