(Undated) -- It's Christmas shopping for insomniacs.

Toys 'R' Us says it will be open for 87 straight hours nationwide beginning Saturday morning at six and ending at 9 p.m. Christmas Eve. The New Jersey-based toy giant is extending its hours in an effort to tempt more last-minute shoppers. The store says it will offer price-matching bargains and discounts as much as 50-percent.

Toys 'R' Us joins Kohls in the 24/7 shopping game. The Wisconsin-based retailer will be open nationwide one-hundred straight hours from 6 p.m. Friday to 10 p.m. Christmas Eve.